A Thank You email is used by businesses to develop a better long-term customer relationship by showing gratitude and appreciation to them. Showing thanks tells people how much you care about their time and generosity. These kinds of emails help businesses gain customer engagement which leads to better brand loyalty, and it humanizes the relationship between clients and businesses.
Do’s and Don’ts When Crafting Your Email
• Write a draft of your email and come back to it later for editing.
• Check and double-check for spelling and grammar errors.
• Always try and personalize elements of your email that you want to highlight.
• Give specific details that promote your group’s success.
• Make the email more about everybody else and their contributions than your own.
• Mention a highlight of yours, but keep the focus on everybody else.
• Review the final version of your email carefully before sending.
• Allow someone else to give you input on your email before sending it.
• Sending emails within 24 hours will make you look professional and thoughtful.
• Don’t make thank you emails too long. One to two paragraphs max.
• Don’t create a thank you email that is just a single sentence.
• Don’t send generic emails. Sending the same generic email will give the impression to others that you are not really appreciative.
• Don’t copy and paste a template of another thank you email.
• Don’t make your email look dull and boring, but rather add personality and flare to it.
• Don’t mention any specific mistakes you have made in the email.
• Don’t use an apologetic tone to form your message.
• Don’t attach a bribe to any thank you email.
• Don’t ask for a thank you in response to the email.
Examples of “Thank You for Your Business” Emails
1. Thank you for your payment email.
Emails that confirm the most basic payments and purchases are the most convenient because as a company you are not taking any customer for granted. People who place online orders and don’t receive confirmation emails may be led to have doubts, so provide this email to reassure your customers.
Thank you for your business.
The credit card ending in XXXX has been successfully charged $XXX.XX for your payment. You will also find a copy of this receipt in your Billing Statements.
If you have any questions, please let us know. We’ll get back to you as soon as we can.
(Your Email Address)
2. Thank you for your loyalty email.
Customers committed to a company’s products for periods of time should be recognized. If you remind these customers how much they matter to your business, they will remember the message of thanks you send them.
I’m delighted to tell you that you have now been our customer for an entire year! Our company would like to say thank you for being a part of our family. We feel very honored for your continued patronage because our business wouldn’t exist without loyal customers like you.
Thank you again for sticking with us, and have a great day!
Your friends at (your business)
3. Thank you for registering email.
One great opportunity you will have in connecting with your clients is the point at which they register to use your product or software. This type of thank you note should be elegantly written. It should be presented in a very clean design, making it easy for customers to read while displaying all the right information.
Thanks for registering for an account on our company website! As a generous bonus, you can now claim your free plugins, software and more. Now all you have to do is get creative. We look forward to working with you!
(Your Email Address)
4. Thank you for your review email.
Some customers are very generous with their time and will take a moment to share their feedback regarding your company. When you send an email to your customers thanking them for their reviews, it will most likely encourage them to go back to your company website and make more reviews.
Thanks for sharing!
Your new review is a great addition to our company. We value your thoughts and opinions. Many people rely on reviews like yours to decide where to go. With this information, we can make our products and services more efficient and accessible.
President of (your company)
5. Thank you for signing up email.
Reinforcing a subscriber’s decision to sign up for your company’s emails, whether they are newsletter reports or blog updates, is a good way to motivate them to stay engaged. Offer a quick overview which tells subscribers what to expect after joining your email list.
Hi Trevor Lloyd. Welcome to (our company’s) family!
We would like to thank you so much for signing up for our free newsletter. We’re thrilled to have you join us on our journey to inform the masses of what’s going on in the business world. Soon we will be releasing monthly reports on what’s happening with our business.
6. Thank you for subscribing email.
You are looking to entice potential new subscribers to invest in what your company is doing, so a simple thank you email is the first friendly exchange you will have. This sets the tone for future communications and encourages new members to develop a better engagement with your upcoming emails.
Thank you for subscribing to our coupon program!
You will receive updates straight to your inbox, but you can also check out your profile page for both past and future offers. Excited about new coupon offers? Click on this link. Spread the word of our program on Twitter and Facebook too.
7. Thank you for the new business deal email.
Business partnerships are key to starting new companies, so when communication starts building between partners, an initial thank you email can help get the ball rolling. Being thankful for a new business venture brings optimism to the surface, and it is an easy way of getting all partners on the same page.
I’m very excited about our new partnership, and I just want to thank you for joining our group. Please give my best to everyone on the team, as I know they played significant roles in making this deal possible. Let’s make this a long and fruitful business relationship!
8. Thank you for helping me start a business email.
Before starting a business you look to certain mentors to show you how to be successful. Once they give you enough guidance and you officially open shop, thanks are in order. With this email, you recognize that without their guidance you wouldn’t be in the position that you are currently in.
I want to let you know that all of your help with getting (my company) off the ground is appreciated. Your support of my new venture certainly contributed to today’s success, and I give you the credit for that. I wish you the best in all of your endeavors. Keep in touch!
9. Thank you for attending our event email.
If your business specializes in holding events, then this is an opportunity to reach out to your attendees and thank them for their support. Sending out emails to every attendee acknowledges their commitment to spending time with event speakers, and establishes that their attendance had real meaning.
On behalf of our team at (company name), I want to say thank you for attending our conference event. We really hope you enjoyed it and that you felt it was a worthwhile investment of your time, energy and money. Be sure to sign up on our company site for details on future events. Thanks again.
Founder & CEO
10. Milestone thank you email.
Whether it is a company anniversary or any holiday like Thanksgiving, showing gratitude to your network rejuvenates your company. Through both good and bad times, when your company reaches a milestone, treat it with great importance as you express appreciation for your community.
Thanks for 10 years!
10 years? Wow! How time flies! We started (our company) with one mission – to help people manage their business portfolios better. The mission hasn’t changed in 10 years, but many other things have. You have helped us bring our services to over 45 countries in the world. We’re amazed at how many lives we have touched. This is all possible because of you.
Here’s to another decade of success!
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Keith Miller has over 25 years of experience as a CEO and serial entrepreneur. As an entrepreneur, he has founded several multi-million dollar companies. As a writer, Keith's work has been mentioned in CIO Magazine, Workable, BizTech, and The Charlotte Observer. If you have any questions about the content of this blog post, then please send our content editing team a message here.